The MBCA has hired Kathryn “Katie” Carruth of Colorado Springs, Colorado  as the club's new executive director.  Ms. Carruth took over the reins of the club from fprmer director Mike Regennitter on December 19.  

 “Katie is the right leader for Mercedes-Benz Club of America,” said incoming club president Doug Geganto. “We believe her strong leadership experience will help focus the club and return us to profitability.”  

Carruth has more than a decade of senior management experience, including strategic development and plan execution at multiple not-for-profit arts and agricultural organizations. Most recently, she was executive director of American Goat Federation, the governmental policy and trade arm for the U.S. goat meat, fiber, dairy and recreational industry.   

She also served as executive director of American Boer Goat Association, a show-based, international organization of enthusiasts, where she worked on behalf of members to advance the industry through promotion, education and research programs. Prior, Carruth served as executive director for LEAD Foundation, a learning disabilities organization, and American National Cattlewomen. Early in her career, she was a weather anchor and reporter with the Fox Network affiliate station in Lubbock, Texas. 

 “Katie’s extensive background working with boards of directors and her business development skills should help MBCA strengthen channel partnerships, develop strategic alliances, and expand our presence,” Geganto said. 

 “I am very excited to be joining the MBCA team,” Carruth said. “I believe MBCA has a passionate membership and an engaged management team who are focused on the future while celebrating the club’s past. This uniquely positions us to capitalize on the rapidly shifting needs of the organization.”  

As Carruth guides the association through change, she wants to assure the members the focus will be on creating value for their membership.  

“I believe MBCA is in a position to provide a cost-effective and timely suite of experiences to help engage members of all demographics,” she said. “Our focus will be on finding the resources and funding we need to provide this value.”  

Carruth has a passion for horses, vintage clothes, and her children’s sports and activities. She enjoys traveling, skiing, cooking, gardening and philanthropic volunteerism. 

“I look forward to learning all about the gorgeous Mercedes-Benzes – both old and new,” she said.  

 Carruth holds a master’s degree in sustainable agriculture and food security in international rural development from the Royal Agricultural College in the United Kingdom. She has a bachelor’s degree in agricultural communications with an emphasis in animal science and a minor in classical ballet from Texas Tech University, where she also served as the school’s mascot, the Masked Rider.